Mass Communication in India (Record no. 77889)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01237nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788172243739 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.20954 K518 M |
| Item number | 106786 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keval J Kumar |
| 245 ## - TITLE STATEMENT | |
| Title | Mass Communication in India |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Delhi |
| Name of publisher | Jaico |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 607 |
| 500 ## - GENERAL NOTE | |
| General note | The traditional discipline of Mass Communication now stands challenged by the rapid integration of telecommunications, computing, broadcasting and other media. An entirely new section on Mass Media, Intellectual Property Rights and the Public Domain has been introduced in this revised and updated edition. The book is compact with each section and subsection having a list of suggested readings, and most of the books suggested are that of Indian authors.<br/>— Comprehensive and critical account of recent developments in the media industries<br/>— Focuses on media analysis and critique, to reflect contemporary trends in communication theory and research<br/>— An entirely new section on ‘Telecommunications and New Information Technology’ has been introduced |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to Communication Theory, Mass Media, Cinema, Radio, etc. |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Mass media |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Communication--Social aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ubhayabharati | Ubhayabharati | General Stacks | 20/02/2019 | 299.00 | 1 | 302.20954 K518 M 106786 | 106786 | 26/06/2019 | Books |