MKTG What's inside : (Record no. 78277)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00610nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131517086 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 L 179 M |
| Item number | 107076 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamd |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG What's inside : |
| Remainder of title | An innovative approach to learning and teaching |
| Medium | English |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher | Cenage learning |
| Date of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 671 |
| 500 ## - GENERAL NOTE | |
| General note | What does the term marketing mean to you? many people think it means the same as personal selling. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | An overview of marketing<br/>Strategic planning for competitive advantage <br/>Ethics and social responsibility |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Green marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hari |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 04/04/2019 | 658.802 L 179 M 107076 | 107076 | 04/04/2019 | Books |