Mass media research : an introduction (Record no. 78727)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00627nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131526286 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23072 R 63 M |
| Item number | 107249 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roger D.Wimmer |
| 245 ## - TITLE STATEMENT | |
| Title | Mass media research : an introduction |
| Medium | English |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Melborn |
| Name of publisher | Cengage learning |
| Date of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 481 |
| 500 ## - GENERAL NOTE | |
| General note | When we began teaching mass media research in the late 1970s, there were no texts devoted to the topic and we were forced to use research texts from psychology and psychology. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is research?<br/>Getting started<br/>The development of mass media research |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Mass media--Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Ubhayabharati | Ubhayabharati | 24/05/2019 | 302.23072 R 63 M 107249 | 107249 | 24/05/2019 | Books |