Consumer Behavior by Pearson (Record no. 80842)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00794nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353069834 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 L5511 C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Leon G Schiffman |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior by Pearson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Noida |
| Name of publisher | Pearson Education |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 670 |
| 500 ## - GENERAL NOTE | |
| General note | Consumer behaviour, 12th edition explores how the examination and application of consumer behaviour is central to the planning, development and implementation of successful marketing strategies. Additionally, the present edition has been molded keeping in mind that the Indian marketing context has several unique aspects that are different from a developed market. |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Motivation research |
| -- | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Joseph Wisenblit |
| -- | S Ramesh Kumar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | 04/03/2020 | 900.00 | 1 | 1 | 658.8342 L5511 C | 108314 | 19/12/2023 | Books | ||||
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | 04/03/2020 | 900.00 | 4 | 658.8342 L5511 C | 108315 | 20/05/2025 | Books | |||||
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | 04/03/2020 | 900.00 | 4 | 658.8342 L5511 C | 108316 | 13/05/2024 | Books | |||||
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | 04/03/2020 | 900.00 | 3 | 1 | 658.8342 L5511 C | 108317 | 22/03/2024 | Books | ||||
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | 04/03/2020 | 900.00 | 1 | 1 | 658.8342 L5511 C | 108318 | 27/12/2023 | Books | ||||
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | 16/06/2022 | 4 | 2 | 658.8342 L5511 C | 106516 | 21/03/2024 | Books |