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Applied Case studies in Marketing (Record no. 80849)

MARC details
000 -LEADER
fixed length control field 02241nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789380607115
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 Sh14 A
Item number 108324
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shajahan S
245 ## - TITLE STATEMENT
Title Applied Case studies in Marketing
Medium English
250 ## - EDITION STATEMENT
Edition statement 1st ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Delhi
Name of publisher Primus Books
Date of publication 2011
300 ## - PHYSICAL DESCRIPTION
Number of Pages 556
500 ## - GENERAL NOTE
General note The 2008 recession brought to the fore one of the most significant criticisms levelled at higher education: that business education did not prepare students to deal with market turbulence. B-schools realized that to remain viable, both the process and content of marketing curriculum had to be substantially revised to match the needs of global businesses, especially in times of market turbulence. This book focuses on the analysis of the marketing environment, STP marketing, relationship marketing and Internet-based marketing. These come supported with visuals, insights and illustrations from current marketing trends. While focusing on SWOT, PEST ANOSFF Matrix/ GE Matrix, Five Forces Model and STP marketing, the emphasis on basic marketing principles has been reduced. The enclosed CD contains presentations strongly grounded in IT-enabled marketing and 4 sections on Concept, Product and Sector Focus; Corporate Insights; Suggested Readings and; Working Projects. Salient Features<br/>Carries substantial coverage of IT-enabled marketing concepts and marketing campaigns, companies and packages in the current marketing environment. Discusses marketing post-recession and specifically the Indian market, in the post-recession scenario. E.g., Hindustan Unilever Ltd and even smaller retail enterprises like Vishal Retail, Subhiksha Stores, Big Bazaar and Food Bazaar.<br/>Studies technological revolutions including Broadband and 3G interventions, Web-based marketing and social media and their use in the digital market place. Carries Six Indian Case Studies: Spreading Mobile Culture Through 3G Revolution; Rivalry Off the Air: Saga of Kingfisher and Jet Airways; The Great Indian Retail Story under Test; The Heat of Recession and Destocking: Can HUL Overcome the Pressure?; Building DTH PC Segment: Portfolio for Creative Solutions Ltd., and; Nokia Connects the World.
650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM
Topical Term Marketing Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Purchase price Total Checkouts Full call number Barcode Date last seen Koha item type
        Prajna Pratishthanam Library Prajna Pratishthanam Library Management 04/03/2020 649.00 1 658.8 Sh14 A 108324 108324 13/05/2024 Books
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