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Sales and Distribution Management (Record no. 81545)

MARC details
000 -LEADER
fixed length control field 01886nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789332587090
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.810954 R381 S
Item number 109283
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Richard R. Still
-- Edward W. Cundiff
-- Norman A P Govoni
-- Sandeep Puri
245 ## - TITLE STATEMENT
Title Sales and Distribution Management
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Noida
Name of publisher Pearson
Date of publication 2017
300 ## - PHYSICAL DESCRIPTION
Number of Pages 618
500 ## - GENERAL NOTE
General note Sales and Distribution Management, 6e provides insights toward delineating the areas in which sales managers make decisions, analyzing decision alternatives and criteria in the sales areas and providing cases as real-life examples of decision situations.Features1. All chapters have been modified keeping in mind the Indian perspective.2. Several recent and up-to-date examples on case studies have been included.3. 5 new chapters on Distribution Management emphasizing the role of channel partners, channel management, channel information systems, logistics and supply chain management have been included.Table of Contents1. Sales Management and the Business Enterprise2. Sales Management, Personal Selling and Salesmanship 3. Setting Personal-Selling Objectives4. Determining Sales-Related Marketing Policies5. Formulating Personal-Selling Strategy6. The Effective Sales Executive7. The Sales Organization8. Sales Department Relations9. Sales Personnel Management10.Recruitment and Selection 11. Sales Training12. Motivating Sales Personnel13. Compensating Sales Personnel14. Managing Expenses of Sales Personnel15. Sales Meeting and Sales Contests16. Controlling Sales Personnel: Evaluating and Supervising17. The Sales Budget18. Targets and Sales Management19. Sales Territories20. Sales Control and Cost Analysis21. Marketing Channels22. Managing the Channel Partners23. Channel Information Systems24. Logistics and Supply Chain Management25. International Sales and Channel ManagementCases Studies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Full call number Barcode Date last seen Koha item type
        Prajna Pratishthanam Library Prajna Pratishthanam Library 17/06/2022 658.810954 R381 S 109283 109283 17/06/2022 Books
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