Brand Aid (Record no. 84588)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01125nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781400235506 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 657 B728 B |
| Item number | 401061 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brad Vanauken |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Aid |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | UK |
| Name of publisher | Harper Collins Leadership |
| Date of publication | 2015 |
| 500 ## - GENERAL NOTE | |
| General note | Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems.<br/><br/>A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand; therefore, it is essential to get it right.<br/><br/>With over 30 years of experience building world-class brands, branding expert Brad Vanauken covers topics ranging from research and positioning to brand equity management and architecture strategy. This invaluable guide has collected illuminating case studies, best practices, and the latest research to offer invaluable advice on every aspect of brand management, |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/><br/><br/> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 19/04/2024 | Futura 281/30/3/2024 | 1950.00 | 657 B728 B 401061 | 401061 | 19/04/2024 | Books |