Advertising and Sales Promotion (Record no. 84635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02334nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788174466396 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 K1898 A |
| Item number | 401083 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | S H H Kazmi |
| -- | Satish K Batra |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Sales Promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Delhi |
| Name of publisher | Excel Books |
| Date of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 660 |
| 500 ## - GENERAL NOTE | |
| General note | ADVERTISING is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book 'Advertising and Sales Promotion' has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references. Highlights of this edition:v Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written.v Text on Brand Personality and Image has been updated.v New Appendices have been added at the end of Part -I and Part - IV, respectively.v Some new Boxes with insightful contents have been added.v Some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.Contents Include:SECTION ONE: ADVERTISING Part-1 / Introduction to Advertising and a Brief History/Advertising Classification, Functions and Benefits/Economic, Social, and Ethical Issues/Client and Advertising Agency / Part-II / Marketing Communications/Source, Message, and Medium Factors/Consumer Behaviour Perspective/Advertising Response Process (How Advertising Works)/Attention, Comprehension and Recall / Part-III / Segmentation and Positioning/Brand Awareness, Brand Attitudes and Feelings/Brand Equity, Image and Personality/Advertising Objectives and Budget Allocation / Part-IV / Media Planning and Strategy/Media Evaluation/Support Media/Internet / Part-V / Creative Strategy ? Planning and Development/Creative Strategy ? Execution and Evaluation/Planning Advertising Campaign /Advertising ResearchSECTION TWO |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 22/04/2024 | Futura 281/30/3/2024 | 1125.00 | 659.1 K1898 A 401083 | 401083 | 22/04/2024 | Books | |||||
| MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 22/04/2024 | Futura 281/30/3/2024 | 1125.00 | 659.1 K1898 A 401083 | 401084 | 22/04/2024 | Books | |||||
| MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 22/04/2024 | Futura 281/30/3/2024 | 1125.00 | 659.1 K1898 A 401083 | 401085 | 22/04/2024 | Books | |||||
| MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 22/04/2024 | Futura 281/30/3/2024 | 1125.00 | 659.1 K1898 A 401083 | 401086 | 22/04/2024 | Books | |||||
| MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 22/04/2024 | Futura 281/30/3/2024 | 1125.00 | 659.1 K1898 A 401083 | 401087 | 22/04/2024 | Books |