Marketing Research (Record no. 84967)
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000 -LEADER | |
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fixed length control field | 00479nam a22001457a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9789353433291 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 N1671 M |
Item number | 401277 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Naresh K. Malhotra , Satyabhusan Dash |
245 ## - TITLE STATEMENT | |
Title | Marketing Research |
250 ## - EDITION STATEMENT | |
Edition statement | 7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication | Chennai |
Name of publisher | Pearson |
Date of publication | 2024 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 955 |
500 ## - GENERAL NOTE | |
General note | With a complete theoretical framework, marketing Research, 7e is a text with a comprehensive and balanced coverage of the quantitative material. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 06/08/2024 | Futura 281/30/3/2024 | 965.00 | 658.83 N1671 M 401277 | 401277 | 06/08/2024 | Books | |||||
MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 06/08/2024 | Futura 281/30/3/2024 | 965.00 | 658.83 N1671 M 401277 | 401278 | 06/08/2024 | Books |