Marketing: An Introduction (Record no. 85001)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00489nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332584471 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 G7911 M |
| Item number | 401382 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gray Armstrong, Philip Kotler, Marc O Opresnik |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: An Introduction |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Chennai |
| Name of publisher | Pearson |
| Date of publication | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 669 |
| 500 ## - GENERAL NOTE | |
| General note | Marketing An Intruduction shows students how customer value -creating it and capturing it -drives every effective marketing strategy . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 13/08/2024 | Futura 281/30/3/2024 | 970.00 | 658.8 G7911 M 401382 | 401382 | 13/08/2024 | Books | |||||
| MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 13/08/2024 | Futura 281/30/3/2024 | 970.00 | 658.8 G7911 M 401382 | 401383 | 13/08/2024 | Books |