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Marketing: An Introduction (Record no. 85001)

MARC details
000 -LEADER
fixed length control field 00489nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789332584471
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 G7911 M
Item number 401382
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gray Armstrong, Philip Kotler, Marc O Opresnik
245 ## - TITLE STATEMENT
Title Marketing: An Introduction
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Chennai
Name of publisher Pearson
Date of publication 2024
300 ## - PHYSICAL DESCRIPTION
Number of Pages 669
500 ## - GENERAL NOTE
General note Marketing An Intruduction shows students how customer value -creating it and capturing it -drives every effective marketing strategy .
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Purchase price Total Checkouts Full call number Barcode Date last seen Koha item type
        MBA CVV Institute of Science and Technology. CVV Institute of Science and Technology. 13/08/2024 Futura 281/30/3/2024 970.00   658.8 G7911 M 401382 401382 13/08/2024 Books
        MBA CVV Institute of Science and Technology. CVV Institute of Science and Technology. 13/08/2024 Futura 281/30/3/2024 970.00   658.8 G7911 M 401382 401383 13/08/2024 Books
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