Global Marketing Management (Record no. 85077)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00611nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332584327 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 W256 G |
| Item number | 401484 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Warren J. Keegan, Gautam Dutta |
| 245 ## - TITLE STATEMENT | |
| Title | Global Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Chennai |
| Name of publisher | Pearson |
| Date of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 476 |
| 500 ## - GENERAL NOTE | |
| General note | Global Marketing Management , 8e is a much needed classic global marketing book with an Indian focus. It allows the readers to understand the 'true' global perspective of marketing with the help of Indian cases, exhibits and examples related to contemporary organizations. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 14/08/2024 | Futura 281/30/3/2024 | 890.00 | 658.848 W256 G 401484 | 401484 | 14/08/2024 | Books | |||||
| MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 14/08/2024 | Futura 281/30/3/2024 | 890.00 | 658.848 W256 G 401484 | 401485 | 14/08/2024 | Books | |||||
| MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 14/08/2024 | Futura 281/30/3/2024 | 890.00 | 658.848 W256 G 401484 | 401486 | 14/08/2024 | Books | |||||
| MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 14/08/2024 | Futura 281/30/3/2024 | 890.00 | 658.848 W256 G 401484 | 401487 | 14/08/2024 | Books |