THE 22 IMMUTABLE LAWS OF MARKETING (Record no. 87837)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00600nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250117b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781861976109 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 Al107 T |
| Item number | 403092 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Al Ries and Jack Trout |
| 245 ## - TITLE STATEMENT | |
| Title | THE 22 IMMUTABLE LAWS OF MARKETING |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Profile Books |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 143 |
| 500 ## - GENERAL NOTE | |
| Materials specified | Ai Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over forty years of marketing expertise to identify the definitive rules that govern the world of marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 17/01/2025 | Futura Book/153/14/01/2025 | 499.00 | 658.8 Al107 T 403092 | 403092 | 17/01/2025 | 17/01/2025 | Books | |||||
| Dewey Decimal Classification | MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 17/01/2025 | Futura Book/153/14/01/2025 | 499.00 | 658.8 Al107 T 403092 | 403093 | 17/01/2025 | 17/01/2025 | Books | |||||
| Dewey Decimal Classification | MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 17/01/2025 | Futura Book/153/14/01/2025 | 499.00 | 658.8 Al107 T 403092 | 403094 | 17/01/2025 | 17/01/2025 | Books | |||||
| Dewey Decimal Classification | MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 17/01/2025 | Futura Book/153/14/01/2025 | 499.00 | 658.8 Al107 T 403092 | 403095 | 17/01/2025 | 17/01/2025 | Books | |||||
| Dewey Decimal Classification | MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 17/01/2025 | Futura Book/153/14/01/2025 | 499.00 | 658.8 Al107 T 403092 | 403096 | 17/01/2025 | 17/01/2025 | Books |