Branded in History (Record no. 87848)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00868nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250117b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789388322683 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 R1499 B |
| Item number | 403123 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramya Ramamurthy |
| 245 ## - TITLE STATEMENT | |
| Title | Branded in History |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Hachette India |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 309 |
| 500 ## - GENERAL NOTE | |
| Materials specified | What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country?Lux soaps, Jabakusum hair oil, Woodward’s Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles – these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 17/01/2025 | Futura Books/153/14/02025 | 599.00 | 658.827 R1499 B 403123 | 403123 | 17/01/2025 | 17/01/2025 | Books | |||||
| Dewey Decimal Classification | MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 17/01/2025 | Futura Books/153/14/02025 | 599.00 | 658.827 R1499 B 403123 | 403124 | 17/01/2025 | 17/01/2025 | Books | |||||
| Dewey Decimal Classification | MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 17/01/2025 | Futura Books/153/14/02025 | 599.00 | 658.827 R1499 B 403123 | 403125 | 17/01/2025 | 17/01/2025 | Books | |||||
| Dewey Decimal Classification | MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 17/01/2025 | Futura Books/153/14/02025 | 599.00 | 658.827 R1499 B 403123 | 403126 | 17/01/2025 | 17/01/2025 | Books | |||||
| Dewey Decimal Classification | MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 17/01/2025 | Futura Books/153/14/02025 | 599.00 | 658.827 R1499 B 403123 | 403127 | 17/01/2025 | 17/01/2025 | Books |