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Branded in History (Record no. 87848)

MARC details
000 -LEADER
fixed length control field 00868nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250117b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789388322683
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 R1499 B
Item number 403123
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramya Ramamurthy
245 ## - TITLE STATEMENT
Title Branded in History
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Hachette India
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent 309
500 ## - GENERAL NOTE
Materials specified What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country?Lux soaps, Jabakusum hair oil, Woodward’s Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles – these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     MBA CVV Institute of Science and Technology. CVV Institute of Science and Technology. 17/01/2025 Futura Books/153/14/02025 599.00   658.827 R1499 B 403123 403123 17/01/2025 17/01/2025 Books
    Dewey Decimal Classification     MBA CVV Institute of Science and Technology. CVV Institute of Science and Technology. 17/01/2025 Futura Books/153/14/02025 599.00   658.827 R1499 B 403123 403124 17/01/2025 17/01/2025 Books
    Dewey Decimal Classification     MBA CVV Institute of Science and Technology. CVV Institute of Science and Technology. 17/01/2025 Futura Books/153/14/02025 599.00   658.827 R1499 B 403123 403125 17/01/2025 17/01/2025 Books
    Dewey Decimal Classification     MBA CVV Institute of Science and Technology. CVV Institute of Science and Technology. 17/01/2025 Futura Books/153/14/02025 599.00   658.827 R1499 B 403123 403126 17/01/2025 17/01/2025 Books
    Dewey Decimal Classification     MBA CVV Institute of Science and Technology. CVV Institute of Science and Technology. 17/01/2025 Futura Books/153/14/02025 599.00   658.827 R1499 B 403123 403127 17/01/2025 17/01/2025 Books
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