The Choice Factory: 25 Behavioural Biases That Influence What We Buy (Record no. 87876)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00721nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250127b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780857196095 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 R387 C |
| Item number | 403166 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Richard Shottan |
| 245 ## - TITLE STATEMENT | |
| Title | The Choice Factory: 25 Behavioural Biases That Influence What We Buy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Great Britain |
| Name of publisher, distributor, etc. | Harriman House Ltd. |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 202 |
| 500 ## - GENERAL NOTE | |
| Materials specified | Voted #1 in the BBH World Cup of Advertising Books, 2018. Winner of the Sales and Marketing Category at the 2019 Business Book Awards. Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 27/01/2025 | Futura Books/159/25/01/2025 | 599.00 | 658.8342 R387 C 403166 | 403166 | 27/01/2025 | 27/01/2025 | Books | |||||
| Dewey Decimal Classification | MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 27/01/2025 | Futura Books/159/25/01/2025 | 599.00 | 658.8342 R387 C 403166 | 403167 | 27/01/2025 | 27/01/2025 | Books | |||||
| Dewey Decimal Classification | MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 27/01/2025 | Futura Books/159/25/01/2025 | 599.00 | 658.8342 R387 C 403166 | 403168 | 27/01/2025 | 27/01/2025 | Books |