E-Commerce by Kenneth Laudon, Carol Guercio Traver.

By:

Kenneth C Laudon

Contributor(s):

Traver, Carol Guercio

Material type: Text

TextPublication details: New Delhi Pearson 2016Edition: 10th edDescription: 804 ill. ; 26 cmISBN:

9789332556737

Subject(s):

DDC classification:

658.872 K393 E 102431

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Prajna Pratishthanam Library Management	Non-fiction	658.872 K393 E 102431 (Browse shelf(Opens below))	Available	102431

For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research and other industry sources. All opening, closing and "Insight on" cases are new or updated.

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