E-Commerce by Kenneth Laudon, Carol Guercio Traver.
Material type:
TextPublication details: New Delhi Pearson 2016Edition: 10th edDescription: 804 ill. ; 26 cmISBN: - 9789332556737
- 658.872 K393 E 102431
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Prajna Pratishthanam Library Management | Non-fiction | 658.872 K393 E 102431 (Browse shelf(Opens below)) | Available | 102431 |
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| 658.87 G3578 R 102668 Retail Management | 658.870954 C4267 R 102731 Retail Management / | 658.872 B4694 E 102786 Electronic Commerce: | 658.872 K393 E 102431 E-Commerce | 658.872 V28 D 102779 Digital Marketing / | 658.872 V28 D 102779 Digital Marketing / | 659.1 G2933 A 103240 Advertising and promotion : |
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research and other industry sources. All opening, closing and "Insight on" cases are new or updated.
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