Entrepreneurship: New Venture Creation

By:

David H Holt

Material type: Text

TextPublication details: New Delhi Pearson 2016Description: 553ISBN:

9789332568730

Subject(s):

DDC classification:

658.11 D2803 E 102509

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Prajna Pratishthanam Library Management	Non-fiction	658.11 D2803 E 102509 (Browse shelf(Opens below))	Available	102509

Entrepreneurship is aimed at helping students transform their entrepreneurial dreams into reality. The book is organized in a way that will help readers explore the nature of entrepreneurship, provides models for new venture creation and describes ways to help entrepreneurs succeed. Part One, consisting of four chapters, establishes a foundation for the course. Part Two, comprising three chapters, describes product development, legal protection of innovations and the human side of enterprise in services. Part Three, which again has three chapters, concentrates on market research and development. Part Four, comprising four chapters, emphasizes the roles of entrepreneurs in their organizations.

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