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Cases in Rural Marketing: an integrated approch

By: Contributor(s): Material type: TextTextPublication details: New Delhi Pearson 2007Edition: 1st edDescription: 264ISBN:
  • 9788131701881
Subject(s): DDC classification:
  • 658.800954 K8976 R 102527
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Item type Current library Collection Call number Status Barcode
Books Books Prajna Pratishthanam Library Management Non-fiction 658.800954 K8976 R 102527 (Browse shelf(Opens below)) Available 102527

Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case method. Cases provide the students an opportunity to develop an appreciation to the real-life problem situations, help unfold challenges and sharpen the skills of analysis and decision making.

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