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Business Economics /

By: Material type: TextTextPublication details: New Delhi Oxford University Press 2010Edition: 2nd edDescription: 492 color illustrations ; 25 cmISBN:
  • 9780198712633
Subject(s): DDC classification:
  • 330.024/658 An258 B 102640
Contents:
Chapter 1. Introduction Chapter 2. Thinking like an economist Chapter 3. The fundamental economic problems Chapter 4. Demand Chapter 5. Costs and revenues Chapter 6. Supply Chapter 7. Markets Chapter 8. Market analysis: shares, currency, and labour markets Chapter 9. Perfect competition, monopoly and price discrimination Chapter 10. Imperfect competition and alternative theories of the firm of the firm Chapter 11. Market failures and imperfections Chapter 12. Macroeconomics Chapter 13. Government macroeconomic policy Chapter 14. Macroeconomic issues: unemployment and inflation Chapter 15. Macroeconomic issues: Growth and balance of payments Chapter 16. International business and trade
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Holdings
Item type Current library Collection Call number Status Barcode
Books Books Prajna Pratishthanam Library 330.024/658 An258 B 102640 (Browse shelf(Opens below)) Available 109356
Books Books Prajna Pratishthanam Library Management Non-fiction 330.024/658 An258 B 102640 (Browse shelf(Opens below)) Available 102649
Books Books Prajna Pratishthanam Library Management Non-fiction 330.024/658 An258 B 102640 (Browse shelf(Opens below)) Available 102640
Books Books Prajna Pratishthanam Library Management 330.024/658 An258 B 102640 (Browse shelf(Opens below)) Available 106972
Books Books Prajna Pratishthanam Library Management Non-fiction 330.024/658 An258 B 102640 (Browse shelf(Opens below)) Available 106973
Books Books Prajna Pratishthanam Library Management Non-fiction 330.024/658 An258 B 102640 (Browse shelf(Opens below)) Available 106974
Books Books Prajna Pratishthanam Library Management Non-fiction 330.024/658 An258 B 102640 (Browse shelf(Opens below)) Available 106975
Books Books Prajna Pratishthanam Library Management Non-fiction 330.024/658 An258 B 102640 (Browse shelf(Opens below)) Available 106976
Books Books Prajna Pratishthanam Library Management Non-fiction 330.024/658 An258 B 102640 (Browse shelf(Opens below)) Available 106977
Books Books Prajna Pratishthanam Library Management Non-fiction 330.024/658 An258 B 102640 (Browse shelf(Opens below)) Available 106978
Books Books Prajna Pratishthanam Library Management Non-fiction 330.024/658 An258 B 102640 (Browse shelf(Opens below)) Available 106979
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158/.4 Af88 L 102538 The Art and Science of Leadership / 330.024/658 An258 B 102640 Business Economics / 330.024/658 An258 B 102640 Business Economics / 330.024/658 An258 B 102640 Business Economics / 330.024/658 An258 B 102640 Business Economics /

What determines demand for Apple's iPad? • How can whole countries go bust? • Why did Tesco's UK profits fall? Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher & Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and why it is relevant to their future careers. Renowned for its engaging style and clarity of explanation, students are carefully guided through economic concepts and models, with stimulating examples and questions to reinforce learning and test understanding. Video walkthroughs help explain more difficult economic concepts and give readers the opportunity to go back over what they have learnt. Packed full of engaging and topical cases which students can easily relate to, the author considers economics in the context of business and management, equipping students with the tools necessary to apply economics to business issues and decisions.

Chapter 1. Introduction
Chapter 2. Thinking like an economist
Chapter 3. The fundamental economic problems
Chapter 4. Demand
Chapter 5. Costs and revenues
Chapter 6. Supply
Chapter 7. Markets
Chapter 8. Market analysis: shares, currency, and labour markets
Chapter 9. Perfect competition, monopoly and price discrimination
Chapter 10. Imperfect competition and alternative theories of the firm of the firm
Chapter 11. Market failures and imperfections
Chapter 12. Macroeconomics
Chapter 13. Government macroeconomic policy
Chapter 14. Macroeconomic issues: unemployment and inflation
Chapter 15. Macroeconomic issues: Growth and balance of payments
Chapter 16. International business and trade

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