Managerial Economics: Principles and Worldwide Applications, 8e is a comprehensive textbook designed for courses in managerial economics in business schools.

Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today&rsquos world, the book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.

PART ONE: INTRODUCTION

The Nature and Scope of Managerial Economics
Demand, Supply, and Equilibrium Analysis
Optimization Techniques and New Management Tools



PART TWO: DEMAND ANALYSIS

Demand Theory
Demand Estimation
Demand Forecasting



PART THREE: PRODUCTION AND COST ANALYSIS

Production Theory and Estimation
Cost Theory and Estimation



PART FOUR: MARKET STRUCTURE AND PRICING PRACTICES

Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition
Oligopoly and Firm Architecture
Game Theory and Strategic Behavior
Pricing Practices



PART FIVE: REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING

Regulation and Antitrust: The Role of Government in the Economy
Risk Analysis
Long-Run Investment Decisions: Capital Budgeting

Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today's world, this book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.