Retail Management / Chetan Bajaj, Rajnish Tuli, Nidhi Varma Srivastava.

By:

Chetan Bajaj

Contributor(s):

Material type: Text

TextSeries: Publication details: Delhi ; Oxford University Press, 2016Edition: 3rd edDescription: 427 ill. ; 24 cmISBN:

9780199467440

Subject(s):

Retail trade

DDC classification:

658.870954 C4267 R 102731

Contents:

Retailing: Role, Relevance, and Trends Retail Organization Retail in India Retail Customer Retail Market Segmentation Financial Planning for Retail Retail Location Strategy Organizational Structure and Human Resource Management in Retail Supply Chain Management and Information Systems Retail Product and Brand Management Merchandise Management Retail Pricing Retail Promotion Strategy Store Operations Atmospherics and Retail Space Management Customer Relationship Management in Retailing Managing Retail Chains and Franchising E-commerce

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Prajna Pratishthanam Library Management	Non-fiction	658.870954 C4267 R 102731 (Browse shelf(Opens below))	Available	102731

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The third edition of Retail Management is specially designed to meet the requirements of the postgraduate students of management. The book provides a lucid explanation of essential concepts related to retail management with the help of Indian and global examples, exhibits, and case studies. The text integrates theory with corporate examples and provides rich insights into the dynamics of the retail sector.

Retailing: Role, Relevance, and Trends
Retail Organization
Retail in India
Retail Customer
Retail Market Segmentation
Financial Planning for Retail
Retail Location Strategy
Organizational Structure and Human Resource Management in Retail
Supply Chain Management and Information Systems
Retail Product and Brand Management
Merchandise Management
Retail Pricing
Retail Promotion Strategy
Store Operations
Atmospherics and Retail Space Management
Customer Relationship Management in Retailing
Managing Retail Chains and Franchising
E-commerce

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