‘The Lean Start up- How Constant Innovation Creates Radically Successful Businesses’ is a book that explains how to work on your innovative concepts as businessman through moments of anxiety and dilemma. The way to start a company has changed drastically over the time and this book will explain you how to utilize this change to our benefit. The book provides the plan, how a 'startup' is a company devoted to creating something innovative under circumstances of extreme uncertainty. As per author Every one of us has one thing in common and that is to clear the way of uncertainty and reach the target of having a sustainable, unbeaten and balanced company.

The book emphasizes on the developed companies that are both economically proficient and make use of human imagination more frequently. Influenced by lessons from lean manufacturing, it relies depends on validate learning, rapid scientific testing, as well as a number of counter-intuitive exercises that shorten product growth cycles, measure actual development without resorting to vanity metrics and learn what consumers really want. Thereby, it a organization to move directions with agility, altering plans inch by inch, minute by minute. The book make you learn entrepreneurship, in organization of all sizes, a way to judge their vision continuously and to adapt and adjust according to situation.

"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--