Review of Marketing Research

By:

Naresh K Malhotra Ed

Material type: Text

TextPublication details: New Delhi PHI 2007Edition: 1st edDescription: 240ISBN:

9788120333147

Subject(s):

DDC classification:

658.8 N1671 R 103542

Contents:

1. CONSUMER ACTION: Automaticity, Purposiveness, and Self-Regulation 2. LOOKING THROUGH THE CRYSTAL BALL: Affective Forecasting and Misforecasting in Consumer Behavior 3. CONSUMER USE OF THE INTERNET IN SEARCH FOR AUTOMOBILES: Literature Review, a Conceptual Framework, and an Empirical Investigation 4. CATEGORIZATION: A Review and an Empirical Investigation of the Evaluation Formation Process 5. INDIVIDUAL-LEVEL DETERMINANTS OF CONSUMERS’ ADOPTION AND USAGE OF TECHNOLOGICAL INNOVATIONS: A Propositional Inventory 6. THE METRICS IMPERATIVE: Making Marketing Matter 7. MULTILEVEL, HIERARCHICAL LINEAR MODELS AND MARKETING: This Is Not Your Adviser’s OLS Model

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Prajna Pratishthanam Library Management	Non-fiction	658.8 N1671 R 103542 (Browse shelf(Opens below))	Available	103542

This book, now in its second volume, covers the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature in a particular area, offer a critical commentary, develop an innovative framework and discuss future developments in addition to containing specific empirical studies. By doing this, this publication bridges the gap left by current marketing research publications such as the Journal of Marketing Research (USA), Journal of Marketing Research Society (UK) and International Journal of Research in Marketing (Europe).

1. CONSUMER ACTION: Automaticity, Purposiveness, and Self-Regulation
2. LOOKING THROUGH THE CRYSTAL BALL: Affective Forecasting and Misforecasting in Consumer Behavior
3. CONSUMER USE OF THE INTERNET IN SEARCH FOR AUTOMOBILES: Literature Review, a Conceptual Framework, and an Empirical Investigation
4. CATEGORIZATION: A Review and an Empirical Investigation of the Evaluation Formation Process
5. INDIVIDUAL-LEVEL DETERMINANTS OF CONSUMERS’ ADOPTION AND USAGE OF TECHNOLOGICAL INNOVATIONS: A Propositional Inventory
6. THE METRICS IMPERATIVE: Making Marketing Matter
7. MULTILEVEL, HIERARCHICAL LINEAR MODELS
AND MARKETING: This Is Not Your Adviser’s
OLS Model

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