Strategic Management: A Conceptual Frame work
Material type:
- 9781259026409
- 658.4012 Ar118 S 103747
Item type | Current library | Call number | Status | Barcode | |
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Prajna Pratishthanam Library Management | 658.4012 Ar118 S 103747 (Browse shelf(Opens below)) | Available | 103747 |
This text-book has been developed for the course on strategic management for MBA/PGDM students. Written in current setting and up-to-date with latest concepts, it covers all the fundamental topics of the subject and discusses them with the help of appropriate examples and cases from the real world.
1. Introduction to Strategic Management 2. Corporate Direction 3. Environmental Scanning and Industry Analysis 4. Strategy Formulation 5. Strategic Analysis 6. Strategy Implementation 7. Strategic Evaluation and Control 8. Strategic Issues 9. Corporate Governance 10. Ethics and Social Responsibility 11. Business Strategies for the 21st Century 12. International Business Strategy Cases 1: The Story of Enron in India 2: Facebook-the New Age Business 3: Dr. Reddy’s Laboratories 4: The King Without Fishes….!!!! 5: Bharat Petroleum: In Quest of Excellence
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