Customer Relationship Management :
Material type:
TextPublication details: New Delhi : Dreamtech 2014Edition: 1st edDescription: 445 ill. ; 25 cmISBN: - 9789350044544
- 658.8/12 J313 C 103966
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Prajna Pratishthanam Library Management | Non-fiction | 658.8/12 J313 C 103966 (Browse shelf(Opens below)) | Available | 103966 |
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| 658.5 M2772 O 100126 Operations Management Theory and Practice | 658.5 St437 F 102536 The Fundamentals of Production Planning and Control / | 658.8/04 R5408 M 102713 Business-to-Business Marketing : | 658.8/12 J313 C 103966 Customer Relationship Management : | 658.8/3 N1671 M 102682 Marketing Research : | 658.8/3 N1671 M 102682 Marketing Research : | 658.8/3 N1671 M 102682 Marketing Research : |
The book entitled Customer Relationship Management aims to help managers in establishing successful customer relationships. The concise and accessible style of the book is suitable for business professionals and students pursuing management courses. The book effectively blends together the theoretical and practical concepts of CRM that help readers to achieve a thorough understanding of the subject matter. The book also contains real-life examples and case studies to provide readers with a glimpse of the actual market environment. Moreover, a summary and learning exercise are supplemented at the end of each chapter to reinforce the concepts.
Papers presented at an international conference.
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