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Marketing management : Indian context-Global perspective English

By: Material type: TextTextPublication details: New delhi Mcgraw hill educationDescription: 788ISBN:
  • 9781259026416
Subject(s): DDC classification:
  • 658.8 R 1417 R 105796
Contents:
The corporates get into a crisis The very practice of management subverted Absence of concern for the customer
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Holdings
Item type Current library Call number Status Barcode
Books Books Prajna Pratishthanam Library Management 658.8 R 1417 R 105796 (Browse shelf(Opens below)) Available 105796
Browsing Prajna Pratishthanam Library shelves, Shelving location: Management Close shelf browser (Hides shelf browser)
658.8 P8811 M 103700 Case study: Marketing Management 658.8 P8811 M 103700 Case study: Marketing Management 658.8 P8811 M 103700 Case study: Marketing Management 658.8 R 1417 R 105796 Marketing management : 658.8 Sh14 A 108324 Applied Case studies in Marketing 658.8 T161 P 102631 Product and Brand Management 658.8 T161 P 102631 Product and Brand Management

Textbooks in a subject like marketing need frequent revisions.

The corporates get into a crisis
The very practice of management subverted
Absence of concern for the customer

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