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Marketing research : An applied orientation English

By: Material type: TextTextPublication details: South asia Dorling kindersley 2011Edition: SixthDescription: 948ISBN:
  • 9788131731819
Subject(s): DDC classification:
  • 658.83 N 1671 M 105798
Contents:
Introduction to marketing research Definition of marketing research A classification of marketing research
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Item type Current library Call number Status Barcode
Books Books Prajna Pratishthanam Library Management 658.83 N 1671 M 105798 (Browse shelf(Opens below)) Available 105798

Marketing is an integral part of marketing. It s task is to assess information needs and provide management with relevant, accurate and current information to aid marketing decision making.

Introduction to marketing research
Definition of marketing research
A classification of marketing research

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