Rural marketing :text and cases

By:

C S G Krishnamacharyulu

Contributor(s):

Lalitha Ramakrishnan

Material type: Text

TextPublication details: Delhi Pearson Education 2011Edition: 2nd edDescription: 587ISBN:

9788131732632

Subject(s):

DDC classification:

658.800954 K8974 R 106235

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Prajna Pratishthanam Library	658.800954 K8974 R 106235 (Browse shelf(Opens below))	Available	106235
Books	Prajna Pratishthanam Library	658.800954 K8974 R 106235 (Browse shelf(Opens below))	In transit from Ubhayabharati to Prajna Pratishthanam Library since 19/01/2023	106236
Books	Prajna Pratishthanam Library	658.800954 K8974 R 106235 (Browse shelf(Opens below))	In transit from Ubhayabharati to Prajna Pratishthanam Library since 19/01/2023	106237

The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous examples from India. A clear and compelling writing style, cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students and professionals striving to make a career in rural marketing

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