Key Features: ? ????????? About The Author: : A. J. Strickland III Received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama. Arthur Thompson The University of Alabama Arun Jain Professor, Strategic Management Area at Indian Institute of Management (IIM), Lucknow. He has been invited by leading Universities and Institutions across the world ? among the recent ones being at World Bank Headquarters at Washington DC, Academy of International Business (USA), MITI (Japan), European Union (Brussels), Commonwealth Secretariat (UK). Professor Jain is a member of the Primary Market Advisory Committee (PMAC) of SEBI, and Advisory Board of Academy of International Business (India). Table of Content: Part I: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: The Managerial Process of Crafting and Executing Strategy Section B: Core Concepts and Analytical Tools Chapter 3: Evaluating a Company?s External Environment Chapter 4: Evaluating a Company?s Resources and Competitiveness Section C: Crafting a Strategy Chapter 5: The Five Generic Competitive Strategies--Which One to Employ? Chapter 6: Beyond Competitive Strategy?Other Important Strategy Choices/Options Chapter 7: Strategies for Competing in Foreign Markets Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations Chapter 9: Diversification: St