Customer relationship management : the foundation of contemporary marketing strategy English
Material type:
TextPublication details: New Delhi Cengage Learning 2008Edition: 1st edDescription: 306ISBN: - 9788131505182
- 658.802 B2313 C 109068
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Prajna Pratishthanam Library Management | General | 658.802 B2313 C 109068 (Browse shelf(Opens below)) | Available | 109068 |
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| 658.8 B215 R 109066 Rural Marketing: Concepts and Practices | 658.8 J584 S 102685 Services Marketing : | 658.8 P654 M 102815 Marketing Management : | 658.802 B2313 C 109068 Customer relationship management : the foundation of contemporary marketing strategy | 658.83 W6702 E 108331 Essentials of Marketing Research | 658.87 P688 M 102764 Managing Retailing / | 658.872 R383 O 102761 Online marketing : |
The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.
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