International marketing

By:

Phillip R. Cateora, R. Bruce Money, Mary C Gilly John L Graham

Material type: Text

TextPublication details: Chennai McGraw-Hill; 2020Edition: 18th edDescription: 680ISBN:

9789389538243

Subject(s):

Export marketing International business enterprises Intercultural communication

DDC classification:

658.848 P537 I 109281

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Item type	Current library	Call number	Status	Barcode
Books	Prajna Pratishthanam Library	658.848 P537 I 109281 (Browse shelf(Opens below))	Available	109281

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international marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global marketplace. It is this perspective that the authors bring into this edition of the text. The text focuses on the strategic implications of competition in different markets

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