Fundamentals of Management is a brief, paperback text that gives students more depth and breadth with practical tools to practice their management skills than any other textbook. The Ninth Edition introduces a new and exciting design and includes new chapter openers, case applications and exercises. New to the Edition: 1) Three new Case Applications have been added and moved to the end of the chapter. These Case Applications are a great way to tell a story about managers, management and organizations and to involve students in assessing a situation and answering questions about "how" and "why" and "what would you do." These Case Applications cover the gamut from Google and Yahoo! to Zara and Starbucks. 2) Self-contained sections on developing management have moved the skills material to the relevant chapters. The skill-building exercises included at the end of each chapter help you apply and use management concepts. We chose these 18 skills (some chapters have more than one) because of their relevance to developing management competence and their linkage to one or more of the topic areas in this book. 3) Common-sense Myth: Exciting and innovative chapter openers grab students' attention by introducing common-sense myths and then debunking them. 4) One section in each chapter has a completely new contemporary and visually appealing look. The design of this selected material will reinforce key topics and ideas and make it easy for students to read and to know what's important from that particular chapter section.