Corporate Social Responsibility

By:

Philip Kotler, Nancy Lee

Material type: Text

TextPublication details: Canada Wiley 2005Description: 307ISBN:

9780471476115

DDC classification:

658.408 P537 C 401182

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
REFERENCE	CVV Institute of Science and Technology.	MBA	658.408 P537 C 401182 (Browse shelf(Opens below))	Not For Loan	401182

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business.

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