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BRAND LEADERSHIP

By: Material type: TextTextPublication details: UK Poket Books 2009Description: 350ISBN:
  • 9781847398352
DDC classification:
  • 658.4092 D2801 B   401213
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Holdings
Item type Current library Collection Call number Status Barcode
Books Books CVV Institute of Science and Technology. MBA 658.4092 D2801 B 401213 (Browse shelf(Opens below)) Available 401213
Books Books CVV Institute of Science and Technology. MBA 658.4092 D2801 B 401213 (Browse shelf(Opens below)) Available 401214
Books Books CVV Institute of Science and Technology. MBA 658.4092 D2801 B 401213 (Browse shelf(Opens below)) Available 401215
Books Books CVV Institute of Science and Technology. MBA 658.4092 D2801 B 401213 (Browse shelf(Opens below)) Available 401216
Books Books CVV Institute of Science and Technology. MBA 658.4092 D2801 B 401213 (Browse shelf(Opens below)) Available 401217
Browsing CVV Institute of Science and Technology. shelves, Collection: MBA Close shelf browser (Hides shelf browser)
658.4092 Ar168 401226 Leadership and Self-Deception 658.4092 C3601 B 401218 Blue Ocean Leadership 658.4092 D2801 B 401213 BRAND LEADERSHIP 658.4092 D2801 B 401213 BRAND LEADERSHIP 658.4092 D2801 B 401213 BRAND LEADERSHIP 658.4092 D2801 B 401213 BRAND LEADERSHIP 658.4092 D2801 B 401213 BRAND LEADERSHIP

When brand equity become the hot topic of the late 1980s ,its may have seemed like another management fad that would last only a few years .Instead however ,one industry after another has discovered that brand awareness, perceived quality,customer loyalty ,and strong brand associations and perceived quality ,customer loyalty ,and strong brand associations and personality are necessary to compete in the marketplace.

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