Brand Portfolio Strategy

By:

David A. Aaker

Material type: Text

TextPublication details: New Delhi Free Press 2020Description: 348ISBN:

9781982146528

DDC classification:

658.827 D2801 B 401253

Reviews from LibraryThing.com:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CVV Institute of Science and Technology.	MBA	658.827 D2801 B 401253 (Browse shelf(Opens below))	Available	401253

"Brand Portfolio Strategy hits the mark dead center into the most relevant and hotly debated topic in marketing today. Aaker builds on his previous trilogy of seminal branding books with his best offering yet-a great strategic and practical read"

There are no comments on this title.

to post a comment.

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

here