Marketing Management

By:

Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth , G. Shainesh

Material type: Text

TextPublication details: Chennai Pearson 2023Edition: 16th edDescription: 596ISBN:

9789356062665

DDC classification:

658.8 P537 M 401279

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CVV Institute of Science and Technology.	MBA	658.8 P537 M 401279 (Browse shelf(Opens below))	Available	401279
Books	CVV Institute of Science and Technology.	MBA	658.8 P537 M 401279 (Browse shelf(Opens below))	Available	401280
Books	CVV Institute of Science and Technology.	MBA	658.8 P537 M 401279 (Browse shelf(Opens below))	Available	401281
Books	CVV Institute of Science and Technology.	MBA	658.8 P537 M 401279 (Browse shelf(Opens below))	Available	401282
Books	CVV Institute of Science and Technology.	MBA	658.8 P537 M 401279 (Browse shelf(Opens below))	Available	401283
Books	CVV Institute of Science and Technology.	MBA	658.8 P537 M 401279 (Browse shelf(Opens below))	Available	401284
Books	CVV Institute of Science and Technology.	MBA	658.8 P537 M 401279 (Browse shelf(Opens below))	Available	401285

Feature- enriched and updated content considering the tremendous evolution in business models owing to digitalization, Social media marketing ,growing e-commerce and direct to consumer business

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