Consumer Behavior : Building Marketing Strategy

By:

David L Mothersbaugh, Del I Hawkins, Susan Bardi Kleiser, Amit Mookerjee

Material type: Text

TextPublication details: Chennai Mc Graw Hill Education(India) Pvt. Ltd. 2024Edition: 14th edDescription: 753ISBN:

9789355321503

DDC classification:

658.8342 D2801 C 401464

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CVV Institute of Science and Technology.	MBA	658.8342 D2801 C 401464 (Browse shelf(Opens below))	Available	401464
Books	CVV Institute of Science and Technology.	MBA	658.8342 D2801 C 401464 (Browse shelf(Opens below))	Available	401465
Books	CVV Institute of Science and Technology.	MBA	658.8342 D2801 C 401464 (Browse shelf(Opens below))	Available	401466

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Previous	658.83 N1671 M 401277 Marketing Research	658.8342 D2801 C 401464 Consumer Behavior : Building Marketing Strategy	658.8342 D2801 C 401464 Consumer Behavior : Building Marketing Strategy	658.8342 D2801 C 401464 Consumer Behavior : Building Marketing Strategy	658.8342 R387 C 403091 The Choice Factory: 25 Behavioural Biases That Influence What We Buy	658.8342 R387 C 403166 The Choice Factory: 25 Behavioural Biases That Influence What We Buy	658.8342 R387 C 403166 The Choice Factory: 25 Behavioural Biases That Influence What We Buy	Next

This edition of consumer Behavior: building Marketing strategy its emphasis on marketing strategies influenced by culture values, demography, and society. The primary purpose of this this text is to provide students with a usable, managerial understanding of consumer behavior.

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