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Marketing Strategy: A Decision-Focused Approach
Material type:
TextPublication details: New York Mc Graw Hill Irwin. 2011Edition: 8th edDescription: 368ISBN: - 9780078028946
- 658.8 Or9 M 401525
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| REFERENCE | CVV Institute of Science and Technology. | MBA | 658.8 Or9 M 401525 (Browse shelf(Opens below)) | Not For Loan | 401525 |
Browsing CVV Institute of Science and Technology. shelves, Collection: MBA Close shelf browser (Hides shelf browser)
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| 658.8 L165 P Principles of Marketing | 658.8 M362 B 401077 Brand Gap | 658.8 N1538 D 401092 Dictionary Of Stock Market | 658.8 Or9 M 401525 Marketing Strategy: A Decision-Focused Approach | 658.8 P2811 M Marketing | 658.8 P537 M Marketing Management | 658.8 P537 M Marketing Management |
The eighth edition of marketing strategy: A Decision-Focused Approach focused Approach focuses on strategic issues while providing specific tools and frameworks for making marketing decisions.
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