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Consumer Behavior
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TextPublication details: New Delhi Cengage Learning Inc. 2024Edition: 7th edDescription: 525ISBN: - 9789360537319
- 658.8342 W367 C 402753
Reviews from LibraryThing.com:
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CVV Institute of Science and Technology. | MBA | 658.8342 W367 C 402753 (Browse shelf(Opens below)) | Available | 402753 | |
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CVV Institute of Science and Technology. | MBA | 658.8342 W367 C 402753 (Browse shelf(Opens below)) | Available | 402754 | |
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CVV Institute of Science and Technology. | MBA | 658.8342 W367 C 402753 (Browse shelf(Opens below)) | Available | 402755 | |
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CVV Institute of Science and Technology. | MBA | 658.8342 W367 C 402753 (Browse shelf(Opens below)) | Available | 402756 | |
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CVV Institute of Science and Technology. | MBA | 658.8342 W367 C 402753 (Browse shelf(Opens below)) | Available | 402757 |
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| 658.8342 R387 C 403166 The Choice Factory: 25 Behavioural Biases That Influence What We Buy | 658.8342 W367 C 402753 Consumer Behavior | 658.8342 W367 C 402753 Consumer Behavior | 658.8342 W367 C 402753 Consumer Behavior | 658.8342 W367 C 402753 Consumer Behavior | 658.8342 W367 C 402753 Consumer Behavior | 658.848 P537 I 401428 International Marketing |
CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings.
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