The Choice Factory: 25 Behavioural Biases That Influence What We Buy

By:

Richard Shottan

Material type: Text

TextPublication details: Great Britain Harriman House Ltd. 2018Description: 202ISBN:

9780857196095

DDC classification:

658.8342 R387 C 403091

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CVV Institute of Science and Technology.	MBA	658.8342 R387 C 403091 (Browse shelf(Opens below))	Available	403091

Voted #1 in the BBH World Cup of Advertising Books, 2018. Winner of the Sales and Marketing Category at the 2019 Business Book Awards. Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.

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