What determines demand for Apple's iPad? • How can whole countries go bust? • Why did Tesco's UK profits fall? Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher & Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and why it is relevant to their future careers. Renowned for its engaging style and clarity of explanation, students are carefully guided through economic concepts and models, with stimulating examples and questions to reinforce learning and test understanding. Video walkthroughs help explain more difficult economic concepts and give readers the opportunity to go back over what they have learnt. Packed full of engaging and topical cases which students can easily relate to, the author considers economics in the context of business and management, equipping students with the tools necessary to apply economics to business issues and decisions.

Chapter 1. Introduction
Chapter 2. Thinking like an economist
Chapter 3. The fundamental economic problems
Chapter 4. Demand
Chapter 5. Costs and revenues
Chapter 6. Supply
Chapter 7. Markets
Chapter 8. Market analysis: shares, currency, and labour markets
Chapter 9. Perfect competition, monopoly and price discrimination
Chapter 10. Imperfect competition and alternative theories of the firm of the firm
Chapter 11. Market failures and imperfections
Chapter 12. Macroeconomics
Chapter 13. Government macroeconomic policy
Chapter 14. Macroeconomic issues: unemployment and inflation
Chapter 15. Macroeconomic issues: Growth and balance of payments
Chapter 16. International business and trade