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Consumer Behavior : Building Marketing Strategy
Material type:
TextPublication details: Chennai Mc Graw Hill Education(India) Pvt. Ltd. 2024Edition: 14th edDescription: 753ISBN: - 9789355321503
- 658.8342 D2801 C 401464
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Status | Barcode | |
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CVV Institute of Science and Technology. | MBA | 658.8342 D2801 C 401464 (Browse shelf(Opens below)) | Available | 401464 | |
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Books
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CVV Institute of Science and Technology. | MBA | 658.8342 D2801 C 401464 (Browse shelf(Opens below)) | Available | 401465 | |
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Books
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CVV Institute of Science and Technology. | MBA | 658.8342 D2801 C 401464 (Browse shelf(Opens below)) | Available | 401466 |
This edition of consumer Behavior: building Marketing strategy its emphasis on marketing strategies influenced by culture values, demography, and society. The primary purpose of this this text is to provide students with a usable, managerial understanding of consumer behavior.
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