Customer relationship management : the foundation of contemporary marketing strategy English

By:

Baran, Roger J. (Roger Joseph)

Contributor(s):

Galka, Robert J.; Baran, Roger J

Material type: Text

TextPublication details: New Delhi Cengage Learning 2008Edition: 1st edDescription: 306ISBN:

9788131505182

Subject(s):

Customer relations--Management

DDC classification:

658.802 B2313 C 109068

Reviews from LibraryThing.com:

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Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Prajna Pratishthanam Library Management	General	658.802 B2313 C 109068 (Browse shelf(Opens below))	Available	109068

The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.

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