Marketing Strategy: A Decision-Focused Approach

By:

Orville C. Walker, Jr. John W. Mullins

Material type: Text

TextPublication details: New York Mc Graw Hill Irwin. 2011Edition: 8th edDescription: 368ISBN:

9780078028946

DDC classification:

658.8 Or9 M 401525

Reviews from LibraryThing.com:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
REFERENCE	CVV Institute of Science and Technology.	MBA	658.8 Or9 M 401525 (Browse shelf(Opens below))	Not For Loan	401525

The eighth edition of marketing strategy: A Decision-Focused Approach focused Approach focuses on strategic issues while providing specific tools and frameworks for making marketing decisions.

There are no comments on this title.

to post a comment.

Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

here