The discipline of managerial economics is often considered as “too theoretical and not practical enough for the real world.” The seventh edition of Managerial Economics is an attempt to provide a resourceful supplement to classroom teachings that will help students understand the importance and utility of economic theory for business decision making.
This text is designed for upper-level undergraduate and first-year MBA courses in managerial economics and applied economics. In addition to discussing the applications of economic theory to the firm, this text includes chapters on various tools of analysis that are helpful to business decision makers but that are not part of the core of traditional microeconomic theory. These are demand, production and cost estimation using regression analysis, forecasting, capital budgeting and risk analysis. A discussion of linear programming is also available online, along with a review of the time value of money. A review of the mathematical concepts and tools used in the text has been placed on the Companion Website.

Chapter 1 Introduction
Chapter 2 The Firm and Its Goals
Chapter 3 Supply and Demand
Appendix 3A The Mathematics of Supply and Demand
Chapter 4 Demand Elasticity
Appendix 4A Applications of Supply and Demand
Chapter 5 Demand Estimation and Forecasting
Appendix 5A The Demand for White Zinfandel in Los Angeles
Appendix 5B Understanding Consumer Behavior Through Testing
Chapter 6 The Theory and Estimation of Production
Appendix 6A Productivity in Services
Appendix 6B The Multiple-Input Case
Appendix 6C Analyzing Production Functions with the Use of Calculus
Chapter 7 The Theory and Estimation of Cost
Appendix 7A A Mathematical Restatement of the Short-Run Cost Function
Appendix 7B The Estimation of Cost
Appendix 7C Interview with a Supply Chain Management Executive
Chapter 8 Pricing and Output Decisions: Perfect Competition and Monopoly
Appendix 8A The Use of Calculus in Pricing and Output Decisions
Appendix 8B Break-Even Analysis (Volume-Cost-Profit)
Chapter 9 Pricing and Output Decisions: Monopolistic Competition and Oligopoly
Appendix 9A A Mathematical Restatement of Monopolistic Competition
Chapter 10 Special Pricing Practices
Chapter 11 Game Theory and Asymmetric Information
Chapter 12 Capital Budgeting and Risk
Appendix 12A The Value of a Corporation
Chapter 13 The Multinational Corporation in a Global Setting
Chapter 14 Government and Industry: Challenges and Opportunities for Today’s Manager
Chapter 15 The Global Soft Drink Industry
Appendix A Statistical and Financial Tables