Unleashing India on World Markets takes a hard look at the poor performance of Indian exports in various sectors, be it goods, services or tourism. Viewing the issue from a unique perspective, the book discusses possible measures the country can take to realise its full potential in the world market. Maintaining that shifting the blame onto the Government is neither helpful nor reflective of the entire story, it seeks to identify the real problems and bottlenecks. Drawing upon his 30 years of experience as a senior executive and consultant across 24 developing nations, Raghu Nandan does some plain speaking about the mindset of India’s business people and corporate leaders as also their very approach towards the business of exports. He addresses a number of pertinent issues, such as why Indian business people accord low priority to exports, the problems foreign buyers face in dealing with Indian Industry, and the problems Indian exporters have in dealing with and through non-resident Indians.

PART ONE: INDIAN MANAGERIAL ATTITUDES
A Collection of Short Stories Exports and Our Economy Some Bottlenecks
PART TWO: HOW, WHAT AND WHERE TO EXPORT
The Mindset of the Competition Commonsense Approach to Exports Looking at Some Missed Opportunities Selling to the Competition Appendices Bibliography Index