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1.
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Marketing management / Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College. by
Edition: 15th ed.
Material type: Text Text
Publication details: New Delhi Pearson 2016
Availability: Items available for loan: Prajna Pratishthanam Library (16)Call number: 658.8 P537 M 102407, ...

2.
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Principles of Marketing / Philip Kotler, Gary Armstrong. by
Edition: 15th ed.
Material type: Text Text
Publication details: New Delhi Pearson, 2016
Availability: Items available for loan: Prajna Pratishthanam Library (1)Call number: 658.8 P537 P 102473.

3.
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Consumer Behaviour : the Indian Context (Concepts and Cases) / S. Ramesh Kumar. by
Edition: 1st ed.
Material type: Text Text
Publication details: Delhi : Pearson 2017
Availability: Items available for loan: Prajna Pratishthanam Library (1)Call number: 658.83420 R1451 C 102426.

4.
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E-Commerce by Kenneth Laudon, Carol Guercio Traver. by
Edition: 10th ed.
Material type: Text Text
Publication details: New Delhi Pearson 2016
Availability: Items available for loan: Prajna Pratishthanam Library (1)Call number: 658.872 K393 E 102431.

5.
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Cases in Rural Marketing: an integrated approch by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi Pearson 2007
Availability: Items available for loan: Prajna Pratishthanam Library (1)Call number: 658.800954 K8976 R 102527.

6.
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Marketing Issues in SMEs: Cases from India, by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi Pearson 2013
Availability: Items available for loan: Prajna Pratishthanam Library (1)Call number: 658.8 N293 M 102542.

7.
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International Marketing / by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi Oxford University Press 2014
Availability: Items available for loan: Prajna Pratishthanam Library (3)Call number: 658.8/4 R1378 I 102635, ...

8.
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Essentials of Marketing / Paul Baines, Chris Fill, Kelly Page. by
Material type: Text Text
Publication details: New Delhi : Oxford University Press, 2013
Availability: Items available for loan: Prajna Pratishthanam Library (2)Call number: 658.8 P2812 E 102638, ...

9.
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Brand Management : Principles and Practices / by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi Oxford University Press 2012
Availability: Items available for loan: Prajna Pratishthanam Library (1)Call number: 658.827 K6397 B 102639.

10.
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Marketing by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi Oxford University Press 2015
Availability: Items available for loan: Prajna Pratishthanam Library (2)Call number: 658.8 H2511 M 102644, ...

11.
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Internet Marketing by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi Oxford University Press 2017
Availability: Items available for loan: Prajna Pratishthanam Library (4)Call number: 658.84 M8678 I 102646, ...

12.
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Retail Management by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi Pearson 2018
Availability: Items available for loan: Prajna Pratishthanam Library (3)Call number: 658.87 G3578 R 102668, ...

13.
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Marketing Research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash by
Edition: 7th ed.
Material type: Text Text
Publication details: New Delhi Pearson 2016
Availability: Items available for loan: Prajna Pratishthanam Library (3)Call number: 658.8/3 N1671 M 102682, ...

14.
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Services Marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by
Edition: 8th ed.
Material type: Text Text
Publication details: New Delhi Pearson 2018
Availability: Items available for loan: Prajna Pratishthanam Library (4)Call number: 658.8 J584 S 102685, ...

15.
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Business-to-Business Marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch. by
Material type: Text Text
Publication details: New Delhi : Pearson, 2011
Availability: Items available for loan: Prajna Pratishthanam Library (1)Call number: 658.8/04 R5408 M 102713.

16.
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Marketing / Paul Baines, Chris Fill, and Kelly Page.Adapted by Piyush K Sinha by
Edition: Asian Edition
Material type: Text Text
Publication details: New Delhi: Oxford University Press, 2013
Availability: Items available for loan: Prajna Pratishthanam Library (2)Call number: 658.8 C4663 M 102728, ...

17.
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Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen. by
Material type: Text Text
Publication details: New Delhi : Oxford University Press, 2007
Availability: Items available for loan: Prajna Pratishthanam Library (1)Call number: 658.872 R383 O 102761.

18.
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Integrated Marketing Communications by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi Oxford University Press 2016
Availability: Items available for loan: Prajna Pratishthanam Library (4)Call number: 658.802 K6397 I 102775, ...

19.
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Digital Marketing / by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi Oxford University Press 2015
Availability: Items available for loan: Prajna Pratishthanam Library (2)Call number: 658.872 V28 D 102779, ...

20.
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Electronic Commerce: Framework, Technologies, and Applications/ by
Edition: 4th ed.
Material type: Text Text
Publication details: New Delhi McGraw Hill Education 2013
Availability: Items available for loan: Prajna Pratishthanam Library (1)Call number: 658.872 B4694 E 102786.

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