Managerial Economics, also known as business economics or Applied Microeconomics, helps in dealing with business decisions and management units effectively. This book discusses the theories and applications of Managerial Economics with the help of its various quantitative techniques like operations research, mathematical programming, game theory for strategic decisions, and other computational methods.

Divided into 8 sections and 24 chapters, the book shows how conveniently one can find a solution to the business problems, such as Risk analysis, Production analysis, Pricing, Budgeting, Sales promotion and so on with Managerial Economics tools.

Section I analyses the economic behaviour of the consumers; Section II discusses producers’ behaviour and issues related to the production; Sections III, IV and V talk about markets and firms and their types. The concluding Sections VI, VII and VIII delve on the application part of Economics in human resource management, finance, marketing and strategy. The chapters are well-supported with the cases, figures and important facts.

The book is equipped with pedagogical aids in the form of Summary, Glossary, Important Terms, Numerical Problems and Multiple Choice Questions.

Intended for the postgraduate students of Management, the book will be equally beneficial for the practising Managers.

Chapter 1 Introduction to Managerial Economics
Section I Analysis of Human Behaviour as a Consumer
Chapter 2 Consumer Behaviour
Chapter 3 Demand
Chapter 4 Choice Under Risk and Uncertainty
Section II Producer’s Behaviour
Chapter 5 Theory of the Firm
Chapter 6 Economics of Production
Chapter 7 Cost of Production
Section III Market 1
Chapter 8 Market Morphology
Chapter 9 Different Forms of Market—Perfect Competition
Chapter 10 Monopoly
Chapter 11 Monopolistic Competition
Section IV Market 2
Chapter 12 Game Theory
Chapter 13 Oligopoly
Chapter 14 New Market Institutions
Chapter 15 Economics of Information
Section V Application of Economics in Human Resource Management
Chapter 16 Application of Economics in Human Resource Management
Chapter 17 Principal–Agent Problem and Economic Incentive
Section VI Application of Economics in Marketing Management
Chapter 18 Behavioural Theory of Consumer Behaviour
Chapter 19 Forecasting Outline
Chapter 20 Pricing and Advertising Strategies
Section VII Application of Economics in Financial Management
Chapter 21 Financial Economics of Consumption and Investment
Section VIII Application of Economics in Strategy
Chapter 22 Business Firm Strategy
Chapter 23 Boundaries of Firm
Chapter 24 Economic Regulation of Business