Managing marketing a concise approach English

By:

Noel capon

Material type: Text

TextPublication details: New delhi Wiley India pvt ltd 2015Description: G30ISBN:

9788126548521

Subject(s):

Marketing--Management

DDC classification:

658.8 N 6822 M 105821

Contents:

Marketing and the firm What does marketing mean today? Marketing as a philosophy

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Prajna Pratishthanam Library	658.8 N 6822 M 105821 (Browse shelf(Opens below))	Available	105821

Having together active in business education for more than a half century. Managing marketing- a concise approach is our attempt to bring world class value to both marketing instructors and their students.

Marketing and the firm
What does marketing mean today?
Marketing as a philosophy

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