Image from Amazon.com
Image from Google Jackets
Marketing in India
Material type:
TextPublication details: Noida Vikas Publishing House 2012Description: 706ISBN: - 9789325956766
- 338.1 N292 M 108232
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
Prajna Pratishthanam Library Management | 658.8 N292 M 108232 (Browse shelf(Opens below)) | Available | 109072 | |
|
Books
|
Prajna Pratishthanam Library | 338.1 N292 M 108232 (Browse shelf(Opens below)) | Available | 108232 |
Marketing in India: Text and Cases provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes.
There are no comments on this title.
Log in to your account to post a comment.